VP/SVP, Commercial

Role Overview

• Define and own the commercial growth strategy for NewGen North America, setting ambitious targets and the plans to deliver them
• Take full P&L accountability for new business revenue across the US and Canada, with direct responsibility for the performance across the territory
• Identify and prioritise the highest-value growth opportunities across social, influencer and creator briefs — shaping where and how NewGen competes in market
• Build the commercial infrastructure — processes, tools, reporting and culture — that will scale with the business
• Develop and lead the North American commercial team, including the Associate Partnerships Director, creating a high-performance new business function
• Cultivate and own C-suite and senior marketing relationships at major brands, holding companies and in-house marketing teams across North America
• Lead NewGen’s most strategically significant pitches and commercial negotiations — personally driving multi-year, multi-market and transformational partnership agreements
• Build and steward a network of pitch consultants across North America, positioning NewGen as the go-to agency for the social, creative and creator economy
• Serve as a highly visible, authoritative voice for NewGen in the North American market — at industry conferences, events, media and in client rooms
• Secure and personally deliver keynote and senior speaking opportunities that build NewGen’s brand and reputation at the highest levels of the industry
• Champion NewGen’s positioning as a leader in Creator AI technology, credibly articulating how our tech stack delivers genuine business transformation for major brands
• Stay at the forefront of platform shifts, creator economy trends, competitor positioning and brand investment patterns — translating market intelligence into strategic advantage for the business
• Serve as a true strategic partner to the Co-Founder and CCO — actively co-shaping global commercial strategy, contributing North American market insight to inform the worldwide business
• Maintain a cadence of structured commercial reporting to the CCO — pipeline, revenue forecasts, market intelligence and strategic opportunity assessment
• Work closely with the US Managing Director to align commercial ambition with operational capacity, delivery capability and agency growth plans
• Identify white space opportunities and emerging verticals for NewGen to expand into across North America, bringing forward-looking commercial thinking to the global leadership team
• Lead, inspire and develop the North American commercial team — currently including the Associate Partnerships Director — with a view to scaling the team as the business grows
• Set clear performance standards, coach commercial talent, and build a culture of ambition, accountability and collaboration within the new business function
• Partner with strategy, creative and influencer teams to ensure pitch quality, coherence and consistent standards across all commercial activity
• Oversee smooth client onboarding by working closely with account and operations leadership on handoffs, ensuring commercial relationships convert into exceptional delivery

Requirements

• 10+ years in commercial leadership, business development or revenue-generating roles within social, influencer or creator marketing — with a significant portion in the US or Canadian market
• A track record of building, leading and scaling commercial teams and functions, not just managing pipelines
• Demonstrable success originating and closing multi-million dollar, multi-year partnership agreements with major brands and holding companies
• Deep financial acumen — setting revenue targets, managing commercial performance and driving accountability across a territory or market
• Exceptional C-suite presence and gravitas — you are comfortable as the most senior person in the room and have the credibility to operate at that level
• Deep fluency in the influencer, creator and social media landscape, including a forward-looking understanding of Creator AI technology and the evolving creator economy
• A strong, active network of senior marketing decision-makers, pitch consultants and agency relationships across North America
• Experience shaping commercial strategy at a senior or executive level — contributing to business direction, not just executing against it
• Outstanding communication, storytelling and negotiation skills — you can articulate a compelling commercial vision and close complex deals.

Benefits

• 30 days holiday (not including Federal Holidays), inclusive of the Reset Policy below
• Reset Policy — up to 10 non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
• Birthday leave — an additional paid day off on your birthday
• Holiday shutdown — company-wide closure at year-end
• Health Care Plan (Medical, Dental and Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Sick and Public Holidays)
• Family Leave (Maternity, Paternity)
• Training and Development