Paid Media Specialist

Role Overview

• Manage the process of strategic planning and execution of all ATL media across UK & Ireland campaigns with our media agency of record as well as collaborating with our in-house digital team, ensuring seamless delivery from concept to go-live.
• Lead the media strategy for the region, aligning all channel plans with our broader commercial objectives and brand KPIs.
• Lead the day to day relationship with our media agencies, holding them to account for best in class planning, buying, and ongoing optimisation.
• Oversee budget allocation across channels, monitoring performance closely to ensure efficient spend and a strong return on investment.
• Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity.
• Work closely with Creative, Brand, and Campaign teams to ensure our media plans are integrated and our assets are fit for platform.
• Champion creative best practices, ensuring all campaign assets are optimised for platform specific performance and engagement.
• Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies.
• Own the reporting frameworks for UKI media, communicating complex results and performance trends clearly to senior stakeholders.
• Work closely with key stakeholders to ensure Media is measured where possible and optimised against business critical metrics.
• Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.

Requirements

• Proven experience managing large-scale, multi-channel media budgets (Digital & ATL) within a fast-paced consumer brand or leading media agency.
• Ability to develop cohesive media strategies that connect brand-building activity with commercial outcomes.
• Experience of working media agency side preferred with a strong track record of managing clients, campaign processes and media owners to deliver high-performance results.
• Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations.
• Excellent stakeholder management skills, with experience working cross functionally with creative and brand teams.
• A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.
• Strong storytelling and presentation skills, capable of communicating media performance to non-technical senior leadership.

Benefits

• Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.