Own and manage the editorial calendar across all content channels
Write and edit blog posts and articles on topics spanning executive functioning, social skills, nutrition, fitness, gut health, mindfulness, and neurodiversity
Collaborate closely with Lisa to capture her authentic voice and translate her expertise into accessible, engaging content
Develop content series, campaigns, and storytelling frameworks that deepen audience connection and build trust
Manage and grow Tri-Wellness social media presence (Instagram, Facebook, TikTok, LinkedIn, and others as relevant)
Write platform-native content that reflects Lisa's warm, practical, and empowering tone
Audit, refresh, and maintain website copy to ensure it accurately reflects the brand and converts visitors into clients
Create email newsletter content and develop nurture sequences and campaign emails for Tri-Welness offerings
Requirements
3–5 years of content creation, content marketing and editorial experience, ideally in wellness, mental health, and coaching
Proficient in leveraging AI tools to work more efficiently — while consistently preserving Lisa's human voice
A strong writer with a warm, conversational style who can adapt across formats and audiences
Experience ghostwriting or writing in someone else's voice by translating brand voice into compelling content
Demonstrated ability to create content that drives action (sign-ups, registrations, inquiries, referrals)
Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness
Self-directed, organized, and able to manage multiple content streams and audiences independently
Benefits
Work Environment: You have your own computer and Internet connection (this is a home-based position)