Content Marketing Manager

Taxbit is a company founded in 2018 that is revolutionizing the adoption of digital assets through its SaaS platform, which automates tax reporting and accounting activities. The Content Marketing Manager will be responsible for developing and executing content strategies that enhance Taxbit's brand credibility and drive lead generation, while translating complex concepts into engaging narratives for a variety of audiences.

Responsibilities:

• Optimize Taxbit’s content and brand credibility by producing compelling, search and LLM optimized content for our blogs, website, landing pages, social media channels, webinars, online profiles etc
• Lead our interest driving content by collaborating with Taxbit SME’s, product marketing, design, sales, customers and industry experts
• Bring our social media engagement strategy to the next level by arming our executives and high profile internal SMEs with authentic content and stories that support our strategic narrative
• Monitor, track and document content performance and analyze performance to determine the impact on lead generation and revenue
• Produce content that attracts quality traffic to our blog and web pages including target prospects, partners, ecosystem influencers and customers
• Work hand in hand with our performance marketing and marketing operations team to measure the efficacy of our content program in increasing SEO and GEO rankings and web traffic

Requirements:

• 5+ years in a content role at a high growth enterprise SaaS company
• Portfolio showcasing B2B content (samples required)
• Excellent written and verbal communication skills
• Experience working with highly technical content and subject matter experts to create brand content that sings
• Demonstrated success growing traffic and driving revenue through content marketing
• Hands on experience with website strategy & management, SEO & AEO, Social Media platforms (namely LinkedIn)
• Ability to think creatively and share brilliant ideas of how to make content of all types interesting and beautiful
• Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
• Experience partnering with revenue and GTM leadership
• Self-directed, with the ability to prioritize and deliver in a high-growth environment
• Experience in fintech, compliance, or similarly complex and regulated industries strongly preferred