impact.comRemote
Content Marketing Manager — Creator & Influencer
United States of America
Full Time
2 hours ago
$80,000 - $90,000 USD
H1B Sponsor Likely
Key skills
Content marketingLong-form contentSEOKeyword researchContent briefsOn-page optimizationCase studiesDemand generation contentContent performance reportingSemrushB2B SaaSMartechCreator/influencer marketingEditorial instinctsLLMLarge Language ModelsSaaS
About this role
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow through partnerships. They are seeking a Content Marketing Manager to execute a content program focused on creators and influencers, managing the content lifecycle from ideation to optimization while ensuring high-quality storytelling and performance tracking.
Responsibilities:
- Execute content briefs and SEO/AIO briefs, fielding assignments to a roster of freelance writers and managing those relationships
- Own the content lifecycle from ideation and planning through briefing, editorial review, publication, and optimization
- Conduct SEO and AIO keyword research in Semrush to inform content priorities — with an understanding that showing up in large language models is now as important as ranking in search
- Interview internal/external subject matter experts and translate their expertise into stories that are useful, clear, and worth reading
- Write and produce across formats: long-form blog posts, case studies, demand-gen assets (ebooks, templates, worksheets), and creator profile stories
- Take complex business topics and find the narrative thread that makes them matter to a marketing audience
- Track content performance and contribute to quarterly business review (QBR) reporting
- Use performance data to identify optimization opportunities across published content
- Connect content activity to pipeline metrics alongside the broader GTM team
Requirements:
- 3–5 years of content marketing experience, with a focus on long-form content
- Genuine storytelling ability. You can take a dry business topic and find the angle that makes a marketer stop scrolling
- Hands-on experience with SEO (keyword research, content briefs, on-page optimization)
- Experience writing or managing case studies and demand-gen content formats
- Strong editorial instincts. You can review a draft and make it meaningfully better
- Comfortable working async across time zones, with availability for morning overlap meetings (our senior content partner is based in South Africa)
- Familiarity with Semrush or a comparable SEO platform
- Exposure to B2B SaaS, martech, or creator/influencer marketing content
- Experience with content performance reporting or GTM-connected content work
- Awareness of AIO and how content needs to be structured to surface in LLM-driven search environments