CloudJavaScriptAIMachine LearningAnalyticsSalesforceCRMAgileScrumKanbanCollaborationRemote Work
About this role
Role Overview
Architect and Implement: Develop and configure Salesforce Personalization (Interaction Studio) end-to-end, from sitemap mapping to integration with Marketing Cloud.
Real-Time Personalization: Create web, mobile and server-side personalization campaigns using components based on behavioral and contextual data.
Decision Engine: Configure and optimize recommendation recipes (Einstein Recipes) and decision rules to deliver offers and dynamic content.
Identity Integration: Implement and manage Identity Matching to ensure a unified customer view across anonymous and known sessions.
Data Modeling: Design data models and profile attributes (User Attributes) that feed dynamic segmentations and A/B tests.
Strategic Collaboration: Work closely with CRM and Business teams to translate marketing needs into logical flows and personalization triggers.
Monitoring and Evolution: Analyze campaign KPIs within the Personalization console and make technical adjustments to maximize ROI and user experience.