Architect and Implement: Develop and configure Salesforce Personalization (Interaction Studio) end-to-end, from sitemap mapping to integration with Marketing Cloud.
Real-Time Personalization: Create web, mobile and server-side personalization campaigns using components based on behavioral and contextual data.
Decision Engine: Configure and optimize recommendation recipes (Einstein Recipes) and decision rules to deliver offers and dynamic content.
Identity Integration: Implement and manage Identity Matching to ensure a unified customer view across anonymous and known sessions.
Data Modeling: Design data models and profile attributes (User Attributes) that feed dynamic segmentations and A/B tests.
Strategic Collaboration: Work closely with CRM and Business teams to translate marketing needs into logical flows and personalization triggers.
Monitoring and Evolution: Analyze campaign KPIs within the Personalization console and make technical adjustments to maximize ROI and user experience.

Technical Expertise: Proven experience configuring and maintaining Salesforce Personalization (Interaction Studio).
Frontend Development: Advanced knowledge of JavaScript (required for Sitemaps and Beacons), HTML and CSS.
Data Logic: Deep experience in behavioral data modeling and real-time segmentation.
Salesforce Ecosystem: Familiarity with native integration to Marketing Cloud (Journey Builder, Data Extensions and Profile Attributes).
Agile Methodologies: Experience working in Scrum or Kanban environments.
Certification: Salesforce Marketing Cloud Personalization certification or equivalent proven experience on large-scale projects.
Einstein AI: Advanced experience with Einstein Recipes and applying machine learning to marketing.
Programming Languages: Knowledge of SSJS and AMPScript to enhance dynamic email delivery based on Personalization data.
Salesforce Data Cloud: Experience with profile unification and integration via Data Cloud (CDP).
Analytics: Familiarity with Google Analytics 4 or Adobe Analytics for tagging and data validation.
API & Backend: Experience with server-side integrations and consuming REST APIs to trigger external systems.

Your health is a priority here
Medical and dental plans
Medication assistance
Family health allowance
Free psychotherapy sessions
Telemedicine and second medical opinion
Free flu vaccination
Health care programs
Meal and nutrition support
Meal allowance or local restaurant voucher (depending on work model)
Food allowance
Christmas food allowance
Ensuring well-being and quality of life in all aspects
Gym and fitness studio plan
Home office allowance (hybrid and remote work models)
Pet health insurance
Birthday day off
Up to 40% discount on our products
Employee affinity program (partnerships and discounts: multi-brand store, TotalPass gyms, courses and more!)
Travel and accommodation program
Family support
Childcare assistance
Child nutrition credit
Babysitter allowance
School supplies allowance
Legal, psychological and social counseling
Support for non-traditional parents
Extended parental leave (180 days for mothers and 120 days for fathers)
Commuting support for on-site work
Transport voucher and parking (hybrid and on-site models)
Financial protection and peace of mind
Life insurance
Support in the event of parental bereavement
Private pension plan
Payroll-deductible loans

Salesforce Personalization Analyst III – Martech

Key skills