Lead the measurement and analysis of marketing performance across integrated digital ecosystems.
Execute and oversee ongoing and ad‑hoc analyses, validating results and generating insights.
Communicate findings to internal and external stakeholders with clarity and strategic impact.
Contribute to measurement strategy across assigned accounts, translating business objectives into clear KPIs and methodologies.
Design and evolve cross-channel measurement frameworks spanning media, site, CRM, and healthcare specific data sources.
Present findings and recommendations to internal teams and client stakeholders.

Deep experience in digital marketing analytics, including paid media, search, social, site analytics, and CRM data.
Strong background in cross channel measurement and analytical insight generation.
Experience developing and operationalizing KPI frameworks and measurement programs.
Healthcare / pharma analytics experience strongly preferred (e.g., claims, specialty pharmacy, HCP data, Veeva).
Strong SQL proficiency for data exploration, validation, and analysis.
Comfort working with large, complex datasets and multiple data schemas.
Familiarity with data pipelines, transformations, and analytics QA concepts.
Able to complete basic BI development (Power BI, Tableau).
Experience working alongside data engineering or advanced analytics teams.

Senior Manager, Integrated Intelligence

Key skills