Execute and optimize marketing campaigns across platforms (HubSpot, Salesforce, AI tools), including audience segmentation, workflow automation, and campaign asset deployment
Ensure data accuracy and seamless lead flow by managing list imports, campaign setup, and system integrations
Identify and resolve operational bottlenecks in campaign execution, proactively improving processes and efficiency
Monitor campaign performance and support lead generation efforts through targeted offers, landing pages, and automation strategies
Flexibility to accommodate emerging responsibilities and last-minute changes, but the ability to push back when necessary
Excellent communication skills. You can work cross-functionally with various types of teams
Engage and manage outside vendors as necessary to contribute to program goals
Reports to the Marketing Operations manager

2-3 years of digital / marketing operations experience, preferably with a focus on B2B.
Familiarity with SFDC & Hubspot with the ability to report on digital channel performance
Ability to manage multiple projects and tasks inside Asana, reprioritizing based on needs
Teamwork mentality – we have a tight-knit team; you must be able to work well with others
Solution-oriented – we all encounter problems, but how can we solve them?

Marketing Operations Specialist – HR Solutions

Key skills