Data Strategy Manager

Role Overview

• Define and implement a clear data strategy for the marketing organization.
• Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied.
• Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns.
• Partner with marketing stakeholders to identify new opportunities for data-led improvements.
• Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations.
• Evaluate and recommend enrichment partners that support improved targeting and segmentation.
• Ensure enriched data is compliant, governed, and fully usable within marketing platforms.
• Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent.
• Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems.
• Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues.
• Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic.
• Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.
• Work closely with digital teams to ensure data powers onsite and cross-channel personalization.
• Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field (Master’s preferred).
• 5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields is required.
• Proven experience with data governance, enrichment, and quality frameworks is required.
• Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems is required.
• Understanding of data architecture, integrations, and compliance standards.
• Knowledge of marketing data structures and lifecycle management.
• Familiarity with GDPR, CCPA compliance regulations.
• Experience with MarTech platforms (e.g., Salesforce, Adobe Experience Cloud, CDPs).
• Ability to analyze and interpret data for marketing use cases.

Tech Stack

• Cloud

Benefits

• Comprehensive health benefits package.
• Up to three weeks of paid time off accrued during your first year.
• Annual Bonus Plan.
• 401(K) plan with company match up to 7%.
• Professional development opportunities and tuition reimbursement.
• Paid time off to volunteer & company-sponsored volunteer events throughout the year.
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
• Paid parental leave.