Key skills
AIAnalyticsSaaSSalesforceA/B TestingSales
About this role
Role Overview
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account‑based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Requirements
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands‑on knowledge of Google Ads and Microsoft Advertising
- Experience running multi‑region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail‑driven and comfortable managing multiple campaigns at once
- Desirable: PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance
Benefits
- Benefits at Ideagen