Develop and execute the North American sales strategy aligned with launch timing and growth targets
Drive revenue, margin performance, and channel expansion across distribution, dealers, and direct channels
Build and manage relationships with key distributors, dealers, installers, and strategic partners
Identify and secure new business opportunities within off-road, truck, Jeep, and overland segments
Lead pricing discussions, customer programs, and commercial negotiations
Support dealer network expansion, onboarding, and sell-through initiatives
Collaborate with marketing on campaigns, product launches, and brand positioning
Provide market feedback to product and engineering teams to influence product development
Align with operations and supply chain on forecasting and inventory planning
Represent Showa Performance at industry events including SEMA and King of the Hammers
Track sales performance, manage pipeline activity, and provide regular reporting to leadership

Strong understanding of the automotive aftermarket, off-road, and performance segments
Proven ability to grow revenue and manage key customer accounts
Experience working with distribution channels and dealer networks
Demonstrated success in sales strategy development and execution
Strong negotiation and communication skills
Ability to operate both strategically and tactically in a fast-paced environment
Experience working cross-functionally with marketing, product, and operations teams
Passion for off-road, trucks, and performance vehicles
Bachelor’s degree in Business, Marketing, Engineering or related field preferred
7 or more years of experience in automotive aftermarket, off-road, or performance sales
Experience managing key accounts, distribution partners, and dealer networks
Background working with premium brands and maintaining pricing discipline preferred
Experience supporting product launches and go-to-market execution preferred
Familiarity with industry data standards such as ACES and PIES, CRM systems, and sales reporting tools preferred

Sales Manager

Key skills