develop and execute strategic programs and promotional campaigns in collaboration with Sales and Channel Teams
drive successful field-level activation for new product launches
champion customer engagement and loyalty through dynamic field marketing initiatives
localize and adapt national marketing campaigns
serve as the primary field liaison between Marketing, Sales, Product Management, and customers
develop, launch, and assess merchandising and educational programs with key distributor partners
monitor, measure, and report program performance

5+ years of experience in marketing, sales or customer service
demonstrated experience collaborating closely with sales teams, distributor partners, and product management
manage budgets and optimizing spend to achieve campaign results
hands-on experience organizing events, jobsite demonstrations, training clinics, or contractor engagement programs
knowledge of gypsum, ceiling systems, or other construction products and industry channels (contractors, distributors, installers) strongly preferred
ability to translate national campaigns into effective local initiatives
strong communication, presentation, and relationship-building skills
willingness to travel regionally and occasionally nationally (estimated 30-40%)

Field Marketing Manager

Key skills