Understand deeply the lifecycle of customers on Paga and identify opportunities for growth and optimization
Conceive and execute on a wide range of content campaigns to drive education
Investigate and test new channels to communicate with our existing customers
Drive sponsorships and partnerships to create relevant brand awareness and consumer interest
Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion
Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the products
continuously optimize it for Identify opportunities for increasing paid conversions and potential upselling of existing customers
Identifying common churn factors and optimizing retention strategies through other marketing channels and/or within the product
Work with a cross functional team (Product, Marketing, Sales & Distribution) to establish growth strategies to support Paga’s revenue goals.
Create, manage and experiment with new user acquisition
Partner with our analytics team to measure the impact of each campaign, and develop ways to scale
Perform any other duties as assigned by the General Manager, Growth.

Bachelor’s degree with a minimum of a 2:1 in marketing or in a relevant discipline
Minimum of 6 years of relevant work experience
Communicates tactfully and effectively both verbally and in writing
A strong background in a strategic marketing or product marketing role
Must be a team player and able to work collaboratively with and through others
Good knowledge of Paga products and services
Attention to detail and set high standards
Demonstrated service excellence at a support level
Must have completed the mandatory NYSC

Growth Marketing Associate

Key skills