Execute on-page, off-page, and technical SEO playbooks across a diverse range of multifamily portfolios.
Review weekly audit crawls (Ahrefs + other tools as needed) and prioritize fixes based on impact.
Monitor and act on insights from Google Search Console and Google Analytics 4 (indexing, visibility, CTR, landing page performance, conversions, etc).
Implement SEO improvements, including meta titles/descriptions, header structure, content optimizations, image alt text guidance, and page-level recommendations at the SEO Strategist's direction.
Support content initiatives (micropages, neighborhood guides, blogs, amenities, floor plan content) with keyword targeting and on-page best practices.
Work alongside the SEO Strategist for onboarding and offboarding SEO clients (baseline checks, access validation, initial audits).
Monitor Google Business Profiles for review velocity and sentiment, optimizing GBP content, and ensuring NAP consistency across off-site listings.
Produce Monthly SEO Reports for all SEO clients and support Quarterly SEO Reports, plus ad-hoc reporting when needed.
Collaborate closely with Web Design and Customer Experience via support desk + Slack to keep execution fast and clean.

1-3 years of hands-on experience executing SEO work (agency or in-house).
A holistic understanding of how technical SEO, content, and off-page signals work together.
Strong grasp of human-centered web/content practices (clarity, usefulness, trust, authority, experience).
Comfortable working inside structured systems, SOPs, and deadlines, with room to experiment with innovative new ideas.
Ability to context switch across many properties, markets, and audience segments without dropping the ball.
Proficiency with Google Search Console, GA4, and Google Workspace.
Nice-To-Haves: Multifamily/property marketing experience, TapClicks/reporting software experience, WordPress/WPEngine experience, Strong communication skills.

A remote-only, flexible work environment
Competitive compensation, paid time off, and benefits that help you be your best at work and at home
Clear career path from Specialist to Strategist to Pod Leader as the digital team scales.
The opportunity to help build the operating system, defining the next generation of multifamily marketing.
A highly skilled team that genuinely cares about the work, the clients, and each other.
An environment that supports both personal and professional growth.

SEO Specialist

Key skills