Full technical SEO audit triage and remediation (broken links, crawl issues, Core Web Vitals, sitemap/robots.txt, redirect chains, etc.)
On-page optimization — title tags, meta descriptions, H1/H2 structure, internal linking
Content gap analysis and keyword strategy for service pages and blog
Ongoing monthly reporting with clear KPIs and progress tracking
Schema markup, structured data, and authority-building recommendations

Proven experience with Semrush — you know it deeply, not just surface level
Prior work with IT services, software development, consulting, or B2B professional services firms — this matters, generic ecommerce SEO experience is not enough
Ability to build and present a clear SEO roadmap with phased priorities, timelines, and expected outcomes
Clear communication — you explain what you're doing and why, not just what the tool says
Experience working independently without needing an internal SEO team to lean on
2–3 case studies from past clients, specifically in IT services, software, consulting, or similar B2B spaces — include before/after metrics where possible
A short Loom (or equivalent) screen recording walking us through a real audit or campaign you ran — show us how you work, what you looked at, what decisions you made
A brief roadmap outline of how you'd approach an engagement like this — tools you'd use, sequencing, how you'd prioritize issues, and how you'd measure success

SEO Specialist

Key skills