Lead the development and execution of the brand strategy (branding, positioning, and differentiation)
Set growth priorities by channel, category, and SKU
Drive pricing, portfolio, and competitive strategy decisions
Monitor sell-in, sell-out, market share, and profitability
Identify short-, medium-, and long-term growth levers
Lead the innovation pipeline with a strategic category perspective
Define portfolio architecture (hero, core, expansion, discontinuation)
Ensure financial viability and alignment with brand positioning
Work closely with R&D, Regulatory, and Supply teams to accelerate launches
Collaborate with the commercial/sales team to define channel strategies
Evaluate and optimize trade investments and commercial budgets
Ensure consistency between brand strategy and execution
Build the go-to-market (GTM) strategy for innovations
Monitor and analyze the brand P&L, identifying negative contributors and opportunities
Make data-driven decisions to improve margin and performance
Manage the marketing budget with a focus on efficiency and ROI
Ensure execution of key brand projects with quality and on-time delivery
Structure and evolve internal marketing and innovation processes
Lead decision forums (gates, war rooms, cross-functional alignments)
Develop and manage analysts, ensuring high performance
Prioritize requests with a focus on business impact
Build a results
and execution-oriented team

Bachelor's degree in Marketing, Communication, Business Administration, or related fields
Completed postgraduate specialization in the relevant area
Experience in dietary supplements
Experience with brands that have a strong digital presence, especially in media and affiliate channels

For your family:

For your health:

Marketing Coordinator

Key skills