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Marketing Coordinator at Farmax | JobVerse
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Marketing Coordinator
Farmax
Website
LinkedIn
Marketing Coordinator
São Paulo, São Paulo, Brazil
Full Time
2 weeks ago
Apply Now
Key skills
Go
R
Communication
Sales
About this role
Role Overview
Lead the development and execution of the brand strategy (branding, positioning, and differentiation)
Set growth priorities by channel, category, and SKU
Drive pricing, portfolio, and competitive strategy decisions
Monitor sell-in, sell-out, market share, and profitability
Identify short-, medium-, and long-term growth levers
Lead the innovation pipeline with a strategic category perspective
Define portfolio architecture (hero, core, expansion, discontinuation)
Ensure financial viability and alignment with brand positioning
Work closely with R&D, Regulatory, and Supply teams to accelerate launches
Collaborate with the commercial/sales team to define channel strategies
Evaluate and optimize trade investments and commercial budgets
Ensure consistency between brand strategy and execution
Build the go-to-market (GTM) strategy for innovations
Monitor and analyze the brand P&L, identifying negative contributors and opportunities
Make data-driven decisions to improve margin and performance
Manage the marketing budget with a focus on efficiency and ROI
Ensure execution of key brand projects with quality and on-time delivery
Structure and evolve internal marketing and innovation processes
Lead decision forums (gates, war rooms, cross-functional alignments)
Develop and manage analysts, ensuring high performance
Prioritize requests with a focus on business impact
Build a results
and execution-oriented team
Requirements
Bachelor's degree in Marketing, Communication, Business Administration, or related fields
Completed postgraduate specialization in the relevant area
Experience in dietary supplements
Experience with brands that have a strong digital presence, especially in media and affiliate channels
Benefits
Home Office Allowance*
Food Allowance
Meal Voucher*
In-house Meals*
Transportation Voucher
40% discount on our products
Partnerships with Educational Institutions
Pharmacy Card*
Corporate University
For your family:
Childcare Assistance
Extended Maternity Leave
Maternal Support
Baby-on-Board Program
For your health:
Health Insurance
Dental Plan
Life Insurance
TotalPass
Flu Vaccination
Apply Now
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