Key skills
CloudSalesforceCRMProject ManagementBudgetingCommunication
About this role
Role Overview
- Lead, support, and develop a team of six
- Own relationships, performance, and budgeting for all CRM systems and agency partners
- Develop and execute multichannel CRM campaigns (email, SMS, push notifications, in app messaging), ensuring relevance and performance
- Oversee the full customer lifecycle, delivering optimisation across acquisition, retention, and reactivation
- Use data and reporting to inform both strategic direction and tactical improvements
- Collaborate with marketing, product, affiliate, and other cross functional teams to deliver projects aligned with business objectives
- Support growth across new verticals, markets, and the core lead generation business
- Ensure compliance with regulatory and licensing requirements across all regions
- Act as the voice of the customer within the organisation
Requirements
- 7-8+ years of CRM experience
- Experience managing and developing teams of three or more
- Strong attention to detail and a high standard of work quality
- Hands-on experience with Salesforce Marketing Cloud
- Working knowledge of HTML for email
- Solid understanding of segmentation strategies, suppression logic, and waterfall approaches
- Experience building processes and documentation
- Strong end-to-end project management skills
- Good understanding of email deliverability best practices
- Experience across email, SMS, and WhatsApp channels
- Highly analytical and comfortable working with complex data
- Excellent written and verbal English communication skills, including newsletter copywriting
- Able to manage multiple priorities and adapt thoughtfully in a busy, deadline-driven environment
- Collaborative, cross-functional team player who builds strong relationships across departments
- Comfortable navigating pressure and delivering to a high standard
- Collaborative and grounded
- you value your team, your customers, and the perspectives of those around you
Tech Stack
- Cloud
Benefits
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks