Development, management and implementation of targeted online campaigns (Search Engine Advertising (SEA), Display, etc.)
Budget responsibility and performance optimization across the entire customer journey
Audience analysis, keyword research and creation of compelling ad copy
Execution of A/B tests and continuous landing page optimization
Tracking, reporting and data-driven recommendations
Collaboration with internal teams, external partners and regional stakeholders
Active involvement in shaping cross-departmental marketing processes

Degree or vocational training in Marketing / Communications / Tourism or a related field
Relevant professional experience in performance marketing, ideally with an agency background
Confident use of Google Ads, Analytics, CMS and web analytics tools
Creativity, strong copywriting skills and a good understanding of target audiences, combined with an affinity for data
Very good German and English skills, both written and spoken
Self-responsibility, team spirit and enthusiasm for tourism
Willingness to actively engage with our destinations

Permanent employment and job security in one of the most beautiful regions of Germany.
Flexible working hours and a team that supports your personal growth.
Start every day with our free, extensive breakfast buffet.
We invest in your personal and professional development.
Use our on-site fitness room to keep body and mind fit.
Enjoy holiday and Christmas bonuses as valued recognition of your work.
Look forward to events, shared adventures and genuine camaraderie.

Performance Marketing Manager – m/f/d

Key skills