Lead and own Vocca's end-to-end go-to-market strategy, driving measurable business impact through brand positioning, demand generation, and revenue enablement across the full customer lifecycle
Define and execute GTM levers to contribute to reaching €10M ARR by end of 2026
Define ICP, pricing, and positioning for each market segment (radiology, dental, etc.)
Architect, scale, and optimize a multi-channel acquisition engine (website, SEO, paid, events) that consistently delivers qualified pipeline month over month
Own the website redesign, build a scalable content engine (case studies, thought leadership), and define a repeatable events strategy and calendar
Recruit and manage a lean marketing team (designer, content manager, event manager) based on priorities

5+ years of experience owning and scaling B2B marketing (GTM strategy, demand gen, and positioning) with clear revenue impact
You have strategic GTM vision and a GTM culture: You can design and prioritize growth levers for a B2B SaaS company and explain what has worked at high-growth companies
You know how to turn this strategic vision into actionable marketing deliverables: You know how to define ICP, craft positioning, and structure messaging for different segments
You understand demand generation and can lead it: You understand the main acquisition levers (SEO, paid, content, events), can set strategy and targets, and can effectively manage someone who runs day-to-day execution and proves ROI
You understand brand and content and can lead it: You can create compelling brand narratives, know what good B2B content looks like, and spark the kind of magic that makes a brand contagious
Hands-on builder: You’re comfortable rolling up your sleeves and starting in the field before building and hiring your team
You stay close to customers: You regularly talk to customers, understand their pain points, and use insights to nourish your strategy

An entrepreneurial adventure, with a supportive, high-energy, execution-focused team
A product already live, with delighted customers in a fast-growing market (healthcare automation, voice AI)
A true scaling phase, with everything still to build
Real responsibilities from day one
An attractive package + BSPCE

Founding Marketing Lead

Key skills