About this role
Role Overview
- Create and ship content across social and community channels, testing ideas and iterating based on data, trends, and engagement
- Be on the front lines: start conversations, answer questions, and define how Trove interacts with users
- Support launches, drops, and key moments across Instagram, TikTok, X, YouTube, and the platforms we choose to invest in
- Listen closely to what the community is saying (or not saying) and translate that into clear, actionable insights
- Explore new platforms, formats, and ways to engage — then double down on what works
- Collaborate with creators, partners, and early advocates to amplify their content and reach
- Build light, simple structure so content and community can scale without slowing us down
Requirements
- Created content for social platforms or communities and learned by tracking, analyzing, and understanding what performed
- Spent real time inside online communities (Discords, fandoms, niche Twitter, creator ecosystems) and understand tone, norms, and unwritten rules
- Written in a clear, conversational, human voice aligned with brand and growth goals
- Managed or moderated a community, account, or audience — even informally — and can speak to your learnings, mistakes, and wins
- Worked on a small team where you figured things out without much process or direction
- Understood engagement signals, not just vanity metrics
- Followed creators, trends, and internet culture closely and can articulate why something takes off
- Taken ownership of projects and seen them through even when the path wasn’t obvious
Benefits
- free health insurance
- flexible time off
- meaningful equity