Own and manage strategic relationships with media activation platforms
Develop platform-specific strategies to maximize EA audience activation, scale, and revenue across each partner
Monitor platform performance, audience utilization, and revenue trends
Develop, package, and merchandise EA audiences
Provide expertise in audience activation strategies across platforms

Minimum of 5-8 years of experience in marketing analytics, marketing, or programmatic sales/ad ops
Strong understanding of the digital advertising ecosystem, including global platforms, programmatic infrastructure (DSP/SSP), and audience/data providers
Strong analytical and commercial mindset
Strong understanding of audience-based marketing and data-driven advertising
Working knowledge of EA methodologies, datasets, variables, and audience construction
Excellent communication skills
Education – Post-secondary degree in Business or related field

Director, Platform Partnerships – Activation

Key skills