Account Manager, Media & Agencies

Role Overview

• The Account Manager is responsible for maintaining, growing and expanding existing relationships with key accounts and supporting the sales effort in acquiring new clients.
• Effectively onboard new clients (in collaboration with Client Services), including helping to identify custom training opportunities.
• Monitor adoption rate, retention rate, customer satisfaction, churn rates, and other relevant metrics.
• Work to ensure clients’ licenses for data and/or platforms are renewed.
• Drive activation volume from licensed clients: Work with agencies to activate on behalf of their clients.
• Use EA data to build audiences.
• Work with Publishers to demonstrate the value of activation in their assets and how to help their clients build relevant audiences.
• Perpetually maintain efficient internal and external communications in a customer-goal-oriented manner.
• Maintain and grow client relationships while ensuring a high degree of client satisfaction with the deliverables, level of responsiveness and overall value-add provided by the team.
• Demonstrate a strong level of understanding of the clients’ industry sector and the clients’ business environment, including macro/micro trends, challenges and opportunities.
• Follow up, troubleshoot and resolve any issues that may arise.
• Participate in client strategy sessions, lead client meetings, and uncover and identify client needs.
• Identify new product and sales opportunities with clients and pass along to Sales for follow-up. Act as the go-to resource for all internal teams (Client Service, Insights, BI, Data Solutions) regarding clients’ business requirements.
• Plan, develop and manage – together with the appropriate Sales Director or Sales Leader – an account plan to guide EA’s client engagement and development process (e.g. broaden and deepen the account relationship); this plan includes both qualitative and quantitative/financial targets.
• Assist sales with materials, insights and context for presentations to existing clients and scope requirements for projects.

Requirements

• Education – Post-secondary degree in Business or related field
• Experience – Minimum of 2-5 years of experience in marketing analytics, marketing, advertising or media
• Critical Skills : Understanding of media, audiences and how to help advertisers build, size and activate in service of the client’s objectives
• Understanding of EA methodologies, variables, datasets and audience builds
• Understanding of advertising concepts
• Ability to work in a fast-paced environment
• Curious and proactive approach
• Client Focus – Dedicated to meeting the expectations and requirements of clients and acts with the client in mind. Establishes effective relationships and gains and maintains the trust and respect of clients.
• Analytical Skills – Effectively researches and synthesizes complex or diverse information. Uses intuition and experience to complement data-based insight.
• Judgment – Displays willingness to make timely decisions, including the appropriate people in the decision-making process. Exhibits sound and accurate judgment, supporting and explaining the reasoning for decisions.
• Planning/Organizing – Effectively prioritizes and plans work activities, and demonstrates the ability to multitask.
• Results-Oriented – Focused on establishing clear and realistic targets, both internally and with clients, and establishing timelines, processes and milestones to ensure completion.
• Communication Skills – Able to clearly communicate ideas and expectations. Effectively listens for understanding and asks questions for clarification. Presents ideas effectively in both verbal and written form.