Key skills
Mentoring
About this role
Role Overview
- Lead paid growth for a flagship mobile MOBA game
- Set channel strategy and own ROAS targets
- Manage a team of 2–5 UA specialists
- Partner with creative and data teams to build scalable acquisition systems
- Provide UA direction to other app teams across the portfolio
- Collaborate with product and data teams on measurement infrastructure
Requirements
- 5+ years in mobile UA, with at least 2 years in a lead or director-level role
- Proven track record scaling a mobile game profitably
- Deep platform expertise in Meta Ads and Google UAC
- Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
- Experience managing or mentoring UA specialists and reviewing their work at a strategic level
- Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
- Ability to communicate UA strategy clearly to non-UA stakeholders
Benefits
- N/A