Social Media Specialist

Role Overview

• Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)
• Develop platform-specific content strategies
• Write compelling captions, hooks, scripts, and storytelling content
• Design or collaborate with designers on carousels, graphics, and visual posts
• Maintain consistent tone of voice and brand identity
• Stay ahead of social trends and adapt them creatively
• Optimise content for each platform’s algorithm
• Respond to comments and DMs in line with brand voice
• Encourage engagement through strong calls-to-action
• Build and nurture online communities
• Establish brand authority and personality
• Identify opportunities for collaboration, partnerships, or growth
• Plan and launch paid campaigns aligned to client business objectives
• Define audience targeting, budgets, and bidding strategies
• Build structured conversion funnels (awareness → consideration → conversion)
• Manage campaigns across: Meta (Facebook & Instagram Ads), TikTok Ads, LinkedIn Ads, YouTube Ads, X Ads
• Monitor KPIs daily (CPC, CPA, CTR, ROAS)
• Conduct A/B testing (creative, copy, audience, placements)
• Scale high-performing campaigns
• Reduce wasted ad spend
• Continuously improve conversion rates
• Track conversion events, pixels, and attribution
• Analyse campaign and organic performance
• Build weekly and monthly performance reports
• Translate data into clear insights and strategic recommendations
• Forecast performance and expected returns
• Identify revenue growth opportunities for clients and the agency
• Work closely with Creative Director & Design team to elevate content quality
• Collaborate with account managers on client strategy
• Align with client sales teams on lead quality
• Provide strategic recommendations proactively

Requirements

• 3–5+ years in social media management and paid media buying
• Strong content creation and video editing skills
• Advanced understanding of paid social advertising platforms
• Strong analytical and commercial mindset
• Experience with conversion tracking, pixels, and attribution
• A/B testing and optimisation expertise
• Budget forecasting and revenue modelling capability
• Proficiency in Excel / Google Sheets
• Excellent written and verbal communication skills
• Ability to balance creativity with performance metrics.

Benefits

• Flexibility in work hours and location, with a focus on managing energy rather than time.
• Access to online learning platforms and a budget for professional development
• A collaborative, no-silos environment, encouraging learning and growth across teams
• A dynamic social culture with team lunches, social events, and opportunities for creative input
• Health insurance
• Leave Benefits
• 13th Month Salary