Senior Manager, Social Media and Content Marketing

MinIO is the industry leader in high-performance object storage, powering production infrastructure for major global companies. They are seeking a Senior Manager, Content & Social Marketing to develop and execute a comprehensive content strategy, create engaging narratives, and lead social media initiatives to enhance MinIO's brand presence.

Responsibilities:

• Develop and own a comprehensive content marketing strategy that aligns with MinIO's corporate brand and AI-centric company narrative, balancing long-range planning with the agility to execute and reinvent as the market moves
• Translate deeply technical concepts into compelling storylines that help advance the company vision: determine blog strategy for launches, develop recurring content series on owned platforms that advance a distinct MinIO point of view, and partner with engineering and product teams to make complex ideas accessible without losing their depth
• Create, maintain and drive an editorial calendar that delivers consistent, high-quality content across all owned channels with clear accountability for deadlines and quality
• Leverage AI tools thoughtfully across the full content workflow (writing, editing, video creation to raise the quality and velocity of output)
• Craft exceptional content across formats: social posts, blog articles, video scripts, executive POVs, newsletters, and other assets that fuel the content funnel
• Serve as a strong in-house writer and editor with sharp attention to detail producing work that reflects the MinIO brand voice and earns the trust of a technical audience
• Partner with communications, product marketing, and sales to translate cross-functional priorities into content that is on-message, on-time and balances brand awareness with GTM acceleration
• Proactively develop differentiated blog and content strategies for product launches and major announcements, acting as the connective tissue between what the product does and why the market should care
• Own and advance MinIO's social presence across LinkedIn, X, YouTube, and other relevant channels. Identify and act on missed opportunities to grow reach and engagement
• Develop platform-specific organic and paid content strategies with a consistent cadence of creative ideas: not just what to post, but how to use each platform's mechanics (formats, timing, community features, delivery mechanisms) to maximize impact
• Transform MinIO's employee advocacy program: design effective operations and execution that mobilize the employee base to amplify marketing and communications content, consistently expanding the brand's organic reach
• Own and optimize executive advocacy across social platforms, developing content and a posting cadence that elevates MinIO leaders' voices in the AI and infrastructure conversation
• Monitor social media trends, platform changes, and brand mentions, proactively surfacing insights and recommending actions to keep MinIO's social program best-in-class
• Transform the MinIO newsletter from an information vehicle into a growth mechanism: develop engaging content, establish a tight publishing cadence, and work hand-in-glove with the MinIO growth team to drive community and advocate growth
• Design the newsletter experience around the reader with careful curation of industry trends, technical insight, company news, and an ecosystem perspective in a format that builds loyalty and drives action
• Lead MinIO's generative engine optimization (GEO) and search engine optimization (SEO) efforts across owned content: blogs, the MinIO website, executive social platforms, newsletters, YouTube, and third-party channels including Wikipedia and Reddit and more
• Build and maintain a framework for optimizing content discoverability, ensuring MinIO earns prominent placement in AI-generated search responses and traditional search results alike
• Collaborate with the communications team on an integrated plan that improves MinIO's brand mentions across AI search environments through owned content excellence
• Establish and own the KPIs and measurement system for content, social, and AI search visibility selecting the right progress indicators and reporting on them with clarity and consistency
• Manage a content and social budget with discipline, allocating resources across a lean bench of AI tools, content production, and paid distribution to maximize ROI
• Provide regular reporting and data-driven insights in weekly marketing meetings and quarterly business reviews, communicating progress and making a clear case for resource decisions
• Continuously optimize strategies based on performance data, bringing a test-and-learn mindset to every channel
• Act as a spirited collaborator who plans, executes, measures, and communicates with equal rigor. Produce quality work you own while raising the visibility of content and social efforts across the organization
• Partner closely with communications, product marketing, brand, and sales teams to ensure content and social programming is tightly integrated with company-wide priorities
• Champion the content and social function internally: help colleagues across departments understand how to engage with, contribute to, and amplify what the team is building

Requirements:

• 7+ years in content marketing and social media management in a high-growth B2B technology, AI, or infrastructure software environment
• A true builder: equally strong as strategist and executor, with a proven track record of scaling content programs and the data to show it
• Exceptional writer and editor who can translate complex technical concepts into narratives that resonate across audiences - from engineers to executives to industry press and investors - and elevate the MinIO brand story in the process; strong attention to detail is non-negotiable
• Deep hands-on experience across LinkedIn, X, and YouTube, with fluency in content management systems, marketing automation, and AI-assisted production tools
• Strong working knowledge of GEO and SEO best practices, including optimization for AI-powered search
• Familiarity with AI, cloud computing, data infrastructure, or storage technologies
• Sound judgment, strong project management instincts, and a collaborative, a proactive can-do attitude that raises the quality of everything around you
• Experience with Profound strongly preferred