Key skills
GoLeadershipStakeholder ManagementCollaborationPresentation Skills
About this role
Role Overview
- Design 360º, multi-channel go-to-market strategies for brands and products
- Develop positioning frameworks, market entry strategies, and territorial expansion plans
- Lead new product launch strategies and growth plans
- Conduct strategic diagnostics across market, consumer, competition, channels, and opportunities
- Connect business strategy with creativity — defining concepts, narratives, activations, and priorities
- Lead and coordinate internal and external teams to ensure aligned end-to-end execution
- Provide direction to multidisciplinary teams, setting focus, structure, and ways of working
- Present strategic proposals to clients with clarity, rigor, and authority
Requirements
- 8+ years of experience in strategy, consulting, or brand leadership
- Experience in Food & Beverage or consumer brands
- Strong understanding of the US market
- Proven experience in brand positioning, go-to-market strategies, and product launches
- Experience working across multi-channel ecosystems
- Strong leadership, stakeholder management, and client presentation skills
- English is required; Spanish is a strong plus
Benefits
- Freelance collaboration model
- Autonomy, flexibility, and responsibility
- Long-term continuity