Senior Director of Marketing

Role Overview

• Define and evolve Sprinter's market positioning as we transition from startup to category leader, positioning us as a comprehensive platform with both care delivery and technology solutions.
• Craft compelling and ambitious messaging that articulates not just where we are today, but where we're taking the market, from hybrid care delivery to enterprise care traffic control and AI-driven population management.
• Develop messaging frameworks that articulate our full platform vision (hybrid care delivery + data/AI products), differentiation from legacy and new entrant care providers, and transformative value proposition.
• Own the narrative around our product suite (in-home gap closure, Care+ visits, data/AI software solutions) and how they position us as the comprehensive platform for care delivery.
• Develop and execute a comprehensive PR strategy to elevate Sprinter's brand presence in healthcare, payer, and health tech communities.
• Build and manage relationships with healthcare media, event organizers, trade publications, and industry analysts.
• Secure strategic press coverage, bylines, and speaking opportunities for founders and the leadership team.
• Develop thought leadership content and other owned media that establishes Sprinter as the leader in hybrid care delivery.
• Manage external communications and media inquiries.
• Create compelling materials that support complex, multi-stakeholder sales conversations.
• Create sales enablement materials, case studies, and proof points that articulate both current capabilities and future vision.
• Translate complex clinical and technical capabilities into clear value propositions that resonate with healthcare executives.
• Develop messaging that positions our technology products as transformative, not just incremental improvement.

Requirements

• 8+ years of B2B marketing experience, with at least 4+ years in healthcare, health tech, or adjacent industries.
• Proven track record building and executing marketing strategies at high-growth companies.
• Deep experience marketing to health plans, providers, and health systems through consultative sales cycles. An understanding of how these stakeholders buy and what they care about.
• Demonstrated PR strategy and execution experience: building media relationships, securing strategic coverage, and managing external communications.
• Strong product marketing expertise with ability to create aspirational messaging that articulates future vision, not just current state.
• Experience marketing enterprise software/platform offerings alongside services.
• Track record of positioning companies for category leadership and market transformation.
• Understanding of Stars/HEDIS, quality measures, risk adjustment, value-based care.

Benefits

• Meaningful pre-IPO equity
• Medical, dental, and vision plans 100% paid for you and your dependents
• Flexible PTO + 10 paid holidays per year
• 401(k) with match
• 16-week parental leave policy for birthing parent, 8 weeks for all other parents
• HSA + FSA contributions
• Life insurance, plus short and long-term disability coverage
• Free daily lunch in-office
• Annual learning stipend