Act as the technical focal point for Martech platforms, ensuring stability, governance and best practices.
Support the implementation, maintenance and evolution of Salesforce Marketing Cloud, CDP (Customer Data Platform) and personalization/automation solutions.
Work on designing architectures and integrations, collaborating with Data Engineering, CRM, Digital Product and Marketing teams.
Administer, configure and optimize technical features (e.g., automations, data extensions, APIs, personalization, identity resolution).
Ensure marketing data governance: standardization, data quality, consent policies and activation rules.
Support CRM and digital product squads by providing technical guidance on tool and data use.
Propose continuous improvements to performance, scalability and security of Martech platforms.
Contribute to the evaluation and onboarding of new Martech tools.
Create and maintain technical documentation, workflows and platform usage guidelines.
Support troubleshooting and incident resolution related to the activation ecosystem.

Degree in Computer Science, Information Systems, Marketing, Statistics, Business Administration or related fields.
Proven experience in Martech — hands-on technical work in at least one of the following areas: (1) Salesforce Marketing Cloud (automations, journeys, data extensions, APIs); (2) Customer Data Platform (audience segmentation, profile unification); (3) Personalization or automation tools (e.g., recommendation engines, triggers, rules engines).
Technical knowledge of integrations, APIs, data modeling and event-driven architectures.
Familiarity with SQL for building/validating structures and queries.
Solid understanding of customer journeys, activation and CRM strategies.
Ability to translate marketing needs into actionable technical solutions.
Experience with data governance and security and compliance best practices.
Advanced English.

Senior IT Analyst – Marketing Technologies

Key skills