Define and execute go-to-market strategies in partnership with Product Management, Revenue Operations, and Sales Enablement.
Develop compelling positioning, value messaging, and launch plans to drive adoption and growth.
Refine and optimize messaging to support customer satisfaction and retention.
Create impactful content for demand generation, product initiatives, and brand awareness.
Deliver messaging and collateral including persona value frameworks, website copy, webinars, case studies, and thought leadership content.
Prepare executive-level presentations for sales, strategy, Customer Advisory Boards, and industry events.
Equip Sales, Solutions Engineering, Customer Success, and Professional Services with the right tools and training to win deals and expand accounts.
Own the go-to-market execution of new product introductions.

10+ years in product marketing, with at least 3–5 years in enterprise SaaS.
Experience in Med Tech, Life Sciences, or regulated industries strongly preferred.
Proven success launching SaaS products and building enablement programs.
Ability to translate complex solutions into compelling messaging for executives, analysts, and customer-facing teams.
Skilled at driving alignment across Product, Sales, CS, Marketing, and executives.
Strong market analysis, win/loss, and competitive research skills.
Demonstrated experience using generative AI tools (e.g., ChatGPT, Copilot, Claude, Gemini) to improve productivity, decision‑making, or problem solving in a professional or personal context.
Experience mentoring talent and leading cross-functional initiatives.
Bachelor’s degree required; MBA or advanced degree a plus.

Director, Product Marketing

Key skills