Campaign Director, CIO Persona

Role Overview

• Define and shape the global integrated CIO campaign plan, positioning Workday as the definitive leader in enterprise AI.
• Translate a complex matrix of technologies—platform, applications, AI infrastructure, and agentic capabilities—into a single, cohesive market story.
• Partner with Solutions Marketing, Product Marketing, and Creative to develop messaging hierarchies, campaign themes, and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape.
• Ensure the narrative connects innovation to tangible CIO outcomes (e.g., governance, security, developer velocity, and enterprise-wide orchestration).
• Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience.
• Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits.
• Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan and integrated campaign calendar.
• Partner closely with global field teams to ensure campaigns support priority motions, goals, and pipeline outcomes.
• Oversee how the campaign shows up across from awareness through demand, across all priority channels and regions.
• Identify content gaps and influence the development of high-impact assets that bring the CIO narrative to life.
• Build and influence differentiated content that drives brand love and generates demand, partnering with solutions marketing, content teams, customer advocacy, and external thought leaders and partners.

Requirements

• 10+ years of experience leading global B2B marketing or GTM campaigns, ideally in enterprise technology, AI, or technology-enabled professional services.
• 5+ years working in a complex, matrixed organization.
• 8-10+ years of proven experience marketing to CIOs, developers, or technical buyers, and/or leading campaigns for enterprise IT audiences.
• Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems.
• Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g., Salesforce, Marketo, Tableau, Integrate, or comparable tools).

Tech Stack

• Cloud
• Tableau

Benefits

• Workday Bonus Plan
• Role-specific commission/bonus
• Annual refresh stock grants
• Flexible work arrangements