About this role
Role Overview
- Own all paid channels such as Search, Paid Social, Display/Programmatic, Review sites, Retargeting, and Emerging platforms
- Apply a B2C growth lens including high-volume creative testing and fast, iterative experimentation
- Manage multi-million-dollar budgets while enabling smart, rapid testing
- Build channel playbooks and standards that raise execution quality across the organization
- Build a central experimentation engine for Paid Media and define clear processes for hypothesis creation and test design
- Introduce templates, modular workflows, and streamline approvals to reduce friction
Requirements
- 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
- Proven ability to build high-velocity testing systems and drive rapid experimentation
- Deep channel mastery with a creative sensibility and performance mindset
- Experience building frameworks, processes, and centralized standards
- Experience across both B2B and B2C environments strongly preferred.
- Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
Benefits
- Comprehensive benefits
- Holistic mind, body and lifestyle programs designed for overall well-being