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Head of Performance Marketing – AI-First at ZoomInfo | JobVerse
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Head of Performance Marketing – AI-First
ZoomInfo
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Head of Performance Marketing – AI-First
Bethesda, Maryland, United States of America
Full Time
3 weeks ago
$166,040 - $260,920 USD
Visa Sponsor
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About this role
Role Overview
Own all paid channels such as Search, Paid Social, Display/Programmatic, Review sites, Retargeting, and Emerging platforms
Apply a B2C growth lens including high-volume creative testing and fast, iterative experimentation
Manage multi-million-dollar budgets while enabling smart, rapid testing
Build channel playbooks and standards that raise execution quality across the organization
Build a central experimentation engine for Paid Media and define clear processes for hypothesis creation and test design
Introduce templates, modular workflows, and streamline approvals to reduce friction
Requirements
8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Experience across both B2B and B2C environments strongly preferred.
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners
Benefits
Comprehensive benefits
Holistic mind, body and lifestyle programs designed for overall well-being
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