Core responsibility is to create, track, analyse, and optimise pay-per-click campaigns (Google Search Ads, PMAx and Microsoft Ads) in various GEOs in a highly competitive PPC industry
Analyse campaign performance to identify optimisation opportunities to grow lead volume
Review and improve existing and write new ad copy to increase CTR, QS and ad relevancy
Manage ad copy changes through the Compliance sign-off process
Test & adopt new smart bidding strategies (Target IS, Target ROAS, TCPA, etc.) to support the business goals
Manage the execution of all campaigns, ensuring attention to detail and avoiding errors
Work with the wider marketing team to ensure coordination of campaign landing pages
Ensure high-quality data / BI is maintained through accurate campaign trafficking
Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
Taking management through performance on a regular basis through various dashboards
Produce reports showing CTR, CPC, Lead CVR and other key metrics, highlighting areas for campaign improvement

At least 3 years of hands-on PPC experience in a high-volume B2C or agency environment
Experience in the financial services industry is highly desired, but not a requirement
Excellent communication and presentation skills, both written and verbal
Strong attention to detail
Drive, passion, and innovative thinking
High energy and enthusiasm
Ability to embrace change in a fast-paced environment – fluid and flexible
Strong organisational skills
A professional demeanour
A positive attitude and “can-do” approach to all aspects of the role
Commercial and business acumen

Exciting career progression – our business is global, and we’re expanding, so the opportunities are endless
Start-up vibe, fast-paced, innovative environment
nestled in the arms of a global leader
Advance your skillset
our team are the best in the business, so you’ll learn a lot. We’d like to learn from you, too!
Remote flexibility: Work from home and/or office (the choice is yours!)
Growth opportunities: Stay at the forefront with continuous learning
Inclusive culture: Be part of a diverse, collaborative NFS team!
Happy holidays
25 days of annual leave
Very competitive salary – we’re happy to pay for the best!

PPC Specialist – Maternity Cover

Key skills