About this role

Own the full post-purchase customer journey, building and optimizing retention systems across email, SMS, loyalty, referrals, and reviews.
Own the full lifecycle ecosystem across Klaviyo, including flows, campaigns, segmentation, deliverability, and list health.
Lead SMS strategy through Attentive, managing campaign execution, subscriber growth, compliance, and revenue attribution.
Coordinate cross-channel journey logic between Klaviyo and Attentive, including suppression logic, frequency capping, and sequencing.
Build and optimize lifecycle automations, including welcome flows, post-purchase journeys, browse abandonment, cart recovery, winback, sunset, VIP, and replenishment programs.

3-5 years of lifecycle marketing or retention ownership within a DTC brand environment.
Deep expertise in Klaviyo, including advanced segmentation, dynamic content, A/B testing, and deliverability management.
Strong hands-on experience with Attentive or similar SMS platforms, such as Postscript.
Experience building or rebuilding retention programs with measurable revenue impact.
Loyalty and referral program launch experience with demonstrated performance outcomes.

Email & SMS Marketing Specialist

Key skills