Execute regional sales plans, goals, and priorities as defined by the VP of Sales.
Deliver assigned revenue, volume, margin, and activity targets through effective district-level execution.
Monitor sales performance metrics including account growth, case volume, gross margin, and activity levels; take corrective action when results fall short.
Ensure consistent use of CRM, analytics, and reporting tools to drive accountability and visibility.
Directly lead, coach, and develop District Sales Managers to ensure strong frontline leadership and execution.
Conduct regular one-on-one reviews, performance evaluations, and field coaching to improve sales effectiveness.
Hold DSMs accountable for recruiting, onboarding, training, territory management, scheduling field time, and enforcing company policies.
Foster a performance-driven, professional, and customer-focused sales culture.
Translate VP-level strategy into clear execution plans, priorities, and expectations for districts and sales teams.
Ensure sales meetings, action plans, and deployment activities are planned and executed consistently across districts.
Manage execution against assigned budgets, forecasts, and targets established by the VP of Sales.

Bachelor’s degree with concentration in Business, Sales, Marketing, Hospitality or related field.
3–5 years of sales management experience in a B2B environment.
Prior field sales experience with a proven record of sales performance.
Experienced leading managers and distributed sales teams preferred.
Background in hospitality, OS&E, distribution, or a related industry strongly preferred.

Regional Sales Director – East

Key skills