Deliver agreed market access and sales objectives for ophthalmology brands within designated accounts and territories
Own, develop and implement local business plans in line with brand objectives and sales targets
Identify opportunities for each brand in each account; develop and execute strategic account plans
Act as the primary contact for payer accounts and key customer groups
Build strong relationships with ophthalmology stakeholders to maximise formulary inclusion and product adoption
Deliver patient-centred solutions that improve ophthalmic care pathways
Analyse NHS ophthalmology datasets and business intelligence to identify performance gaps
Maintain deep knowledge of key accounts
Develop and manage relationships with Key Opinion Leaders (KOLs)
Share market intelligence and feedback internally to influence strategy and brand planning
Stay informed on NHS policies, funding flows, and healthcare structures impacting ophthalmology prescribing and reimbursement
Ensure accurate CRM usage for customer data, call planning, and reporting
Comply with Code of Practice and company policies
Lead and execute key account management activities.

Degree-level education or equivalent experience
Strong knowledge of NHS systems, funding flows, and commissioning
Proven success in sales performance, key account management, and payer engagement
Experience influencing policy and practice in complex, multi-stakeholder environments
Strong analytical, planning, and negotiation skills, with knowledge of pharmacoeconomics
Excellent communication and relationship-building abilities, including KOL development
Experience in product launches and working within matrix organisations
IT proficiency and CRM experience
Strong cross-functional collaboration and influential communication
Commercially astute and accountable, with deep NHS understanding, strategic leadership, and data-driven decision-making to optimise access and performance.

Regional Sales Lead – Commercial

Key skills