Lead and drive the regional commercial strategy for C‑PFP across multiple Middle East markets
Own revenue, profitability, and performance for the area
Build and strengthen relationships with key accounts, specifiers, and industry influencers
Guide and influence regional sales teams to exceed targets and deliver sustainable growth
Identify market trends, future demand, and growth opportunities within the PFP space
Ensure Hempel’s C‑PFP portfolio remains fit for market needs, working closely with Marketing and Product teams
Drive pipeline visibility, CRM excellence, and structured sales processes
Act as the regional commercial and technical reference point for C‑PFP
Champion commercial excellence, value‑based selling, and customer centricity
Represent Hempel competently across stakeholders while ensuring full compliance and governance

Proven experience in commercial leadership, sales, or business development within PFP, fire protection, coatings, or technical construction solutions
Bachelor’s degree required, with a strong preference for an MBA or Master’s degree in a relevant discipline
Strong understanding of Cellulosic Passive Fire Protection systems and project‑based environments
Commercially sharp, strategic, and data‑driven with experience working to defined standards
Experience influencing teams across countries and cultures (people leadership or strong matrix leadership)
Proven ability to perform in high‑pressure environments and deliver against ambitious targets
Proactive, creative, and innovative in identifying opportunities and solving problems
Capable of managing multiple priorities and deadlines
Strong digital capability with experience using CRM and sales tools
Fluent in English (spoken and written); Arabic is an advantage.

Business Development Manager – Cellulosic Passive Fire Protection, Middle East

Key skills