Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets.
Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond.
Lead product launches and key market moments end to end. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.
Strengthen and strategically expand our AI positioning as hospitality enters the age of Agentic AI
where autonomous agents handle everything from revenue optimisation to guest communication.

Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks
Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences
Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams
A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading
Excellent written and verbal communication in English.
Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly
Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point
Experience working in international markets, particularly in Europe (DACH, UK, FR)
German or French language skills is a plus

Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket.
Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events.
Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired.
Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership.

Senior Product Marketing Manager

Key skills