Manager, Field Marketing & Events

Zeta Global is an AI-Powered Marketing Cloud company that leverages advanced artificial intelligence to enhance marketing efficiency. They are seeking a Manager for Field Marketing & Events to support various marketing initiatives, manage event execution, and strengthen client relationships through engaging experiences.

Responsibilities:

• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
• Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
• Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
• Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
• Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
• Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
• Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
• Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
• Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
• Maintain and update the annual industry event calendar and event roadmap
• Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
• Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
• Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing

Requirements:

• BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry
• Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
• Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
• Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
• Experience managing multiple event and marketing programs simultaneously
• Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
• A positive mindset with an enthusiastic and proactive spirit
• Willingness to travel as needed to support event execution