ResponsiveRemote
Product Marketing Manager
United States of America
Full Time
2 hours ago
$130,000 - $150,000 USD
Visa Sponsor
Key skills
B2B SaaS marketingProduct marketingGo-to-market strategyProduct launch executionAI solutions marketingMarket researchCompetitive analysisCustomer researchCuriosityOutcome-driven mindsetAutonomyGlobal perspectiveExtreme ownershipGrowth mindsetGoAISaaSProduct ManagementCustomer SuccessSales
About this role
Responsive is a market leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major corporations. The Product Marketing Manager will drive messaging and positioning to enhance market adoption and collaborate with various teams to launch new products and capabilities.
Responsibilities:
- Turn Product Innovation into Market Momentum
- Drive marquee launches that bring new offerings to market with clarity and impact
- Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
- Shape the Roadmap
- Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field
- Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
- Craft Stories that Set Responsive Apart
- Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
- Harness Market and Buyer Intelligence
- Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
- Equip the Front Lines to Shine
- Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
- Put AI To Work
- Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Requirements:
- 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
- Proven success driving go-to-market strategy and execution for marquee product launches
- Bachelor's degree required
- AI-forward, eager to embrace and scale new AI use cases and technologies while staying grounded in what's uniquely human about great strategy and marketing
- MBA preferred
- Strategy consulting, brand management, or analyst background is a plus
- Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack