PPC Specialist

Role Overview

• Manage approximately 20 paid media client accounts
• Set up, configure, and optimize Google Ads and Facebook/Meta campaigns
• Create ad headlines and copy aligned with brand messaging and campaign goals
• Execute bid management and budget allocation across campaigns
• Monitor performance and implement data-driven optimizations
• Pull and analyze campaign reports from ad platforms
• Present performance insights and recommendations to account managers and clients
• Conduct keyword research for paid media targeting across Google Ads and Facebook
• Differentiate between paid media keyword strategies and SEO approaches
• Collaborate with account managers to implement strategic direction into campaign execution
• Identify high-performing keywords and audience segments
• Write compelling ad copy and headlines based on brand guidelines
• Use platform tools to incorporate creative assets into campaigns
• Leverage AI tools to support copywriting and creative development
• Provide feedback to designers on campaign asset requirements
• Identify underperforming campaigns and recommend optimizations
• Suggest budget adjustments based on performance data
• Communicate campaign status, insights, and recommendations to stakeholders
• Support budget increase recommendations with data-backed justification
• Create and schedule blog posts aligned with paid media campaigns
• Ensure alignment between paid media messaging and organic content
• Repurpose ad messaging into long-form content
• Suggest blog topics based on performance insights and audience behavior
• Write content that supports overall campaign strategy
• Partner with account managers on campaign strategy and execution
• Collaborate with designers on creative assets and campaign needs
• Work with organic content teams to ensure consistent messaging
• Participate in client calls to present performance and insights

Requirements

• 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms
• Proven experience managing multiple client accounts in an agency or similar environment
• Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend
• Experience with lead generation campaigns and/or driving foot traffic to physical locations

Benefits

• Flexible work arrangements
• Professional development opportunities