Deliver ongoing SEO activity across multiple websites
Implement technical SEO recommendations in collaboration with web and development teams
Carry out on-page optimisation, including metadata, internal linking and content improvements
Conduct keyword research, intent mapping and content optimisation
Monitor rankings, traffic and engagement, identifying opportunities for growth
Build, manage and optimise Google Ads campaigns aligned to agreed objectives
Improve performance through continual testing of keywords, ad copy, audiences and landing pages
Monitor budgets, bids and campaign efficiency to maximise return
Align paid search activity with organic search and wider digital campaigns
Apply AI-optimisation and generative search principles to SEO and content delivery
Support optimisation for AI-driven search experiences and answer-based discovery
Stay up to date with developments in AI-influenced search and feed insights into delivery
Monitor performance using GA4, Google Search Console and advertising platforms
Track agreed KPIs and proactively highlight risks and opportunities
Provide clear, actionable performance insight to internal stakeholders
Use data to inform prioritisation and optimisation decisions
Work closely with content, web and client-facing teams
Deliver agreed actions on time and to a consistently high standard
Contribute search insight to planning and optimisation discussions
Support improvements to processes, documentation and ways of working

SEO Search Marketing Specialist

Key skills