Social Media Strategy Coordinator – Influence and Production

Role Overview

• Coordinate the Influence and Production areas of the Social Media team for Digital Products;
• Lead influencer marketing campaigns for Globoplay and Globo’s sports and non-sports channels;
• Work in partnership with other leaders on the conception, planning and management of brand launch and maintenance projects;
• Manage the Production team, responsible for the entire execution chain: pre-production, on-site operations and post-production;
• Ensure the delivery of original content and coverage of major events for the ecosystem’s profiles;
• Lead the budget management for influencer campaigns and production projects.

Requirements

• Experience in Influencer Marketing, with solid knowledge of the creator economy and the influencer market, acting strategically to connect brands and creators;
• Experience in planning and overseeing audiovisual content productions, with proficiency in all stages of the process from creative conception to execution and final delivery;
• Knowledge of storytelling development, able to turn ideas, information and data into strategic, relevant and creative narratives for different platforms;
• Experience analyzing social media metrics, using data and performance indicators to support strategic decision-making and optimize results;
• Experience creating and proposing creative solutions aligned with social media languages, trends and references, ensuring cultural relevance and engagement;
• A profile that is consistently attentive to news, insights and market movements, contributing to a bold, innovative brand positioning that is connected to digital transformations;
• Experience preparing strategic PowerPoint presentations, with clear narrative, organized information and business-focused objectives;
• Proficiency in Microsoft Office, with emphasis on Excel, applied to analysis, organization and tracking of data and indicators;
• Experience managing budgets for campaigns and productions, ensuring financial control, cost efficiency and resource optimization;
• Experience in leadership and people development, with direct responsibility for managing, engaging and growing teams;
• Collaborative work style, curious and tuned into constant market changes, actively contributing in multidisciplinary environments;
• Advanced English communication, with the ability to conduct professional interactions, presentations and analyses in the language;
• Prior experience working with influencer agencies in the market.

Benefits

• We create environments where everyone is included, welcomed and valued.
• We are committed to making Globo increasingly diverse, in representation and thinking, learning from one another and fostering creativity and innovation.