Senior Paid Social Analyst

Role Overview

• Own and Execute Paid Social Growth Strategy
• Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.
• Optimize Campaigns, Budgets & Creative to Maximize Growth
• Continuously analyze performance metrics and translate insights into actionable optimizations.
• Leverage media mix modeling and incrementality testing to understand channel impact.
• Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats.
• Conduct audience segmentation and targeting experiments to scale high-LTV cohorts.
• Build and Execute a Robust Testing Roadmap
• Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers.
• Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates.
• Explore new automation, AI, and machine learning tools for real-time optimization.
• Cross-Functional Collaboration for Growth
• Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision.
• Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers.
• Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention.
• Stay Ahead of Industry Trends & Advise Leadership
• Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others.
• Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies.
• Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

Requirements

• 4+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies.
• Advanced English skills
• A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• Collaborative attitude and comfortable working in a fast-paced environment
• Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel.
• A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints.
• Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business).
• Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges.
• Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

Tech Stack

• Tableau

Benefits

• 💸 Get paid in USD.
• 🗺 Work remotely: design the life that you want
• ⛱ Enjoy 15 days of vacation each year from the start date
• 🎄 16 fully paid Argentinean holidays
• 🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
• 🗓️ 5
• year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• 🐣 Paid Family leave
• 🕯 Compassionate Leave: 3-5 days each time the need arises
• 🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• 🧑‍🏫 Personalized English coach