Develop and evolve ABB’s global brand strategy, ensuring alignment with business priorities and long‑term value creation.
Strengthen ABB’s brand positioning across key customer segments, industries, and geographies.
Driving brand automation and ensuring ABB’s brand is applied more efficiently and coherently worldwide.
Translate corporate strategy and technology leadership into clear brand narratives and strategic frameworks.
Collaborate to embed brand strategy into partnerships, campaigns, events, content, and digital experiences.
Ensure the ABB brand is represented consistently and powerfully across all internal and external channels.
Support strategic initiatives such as sustainability storytelling, innovation narratives, and employer brand alignment.
Monitor industry trends, competitive moves, and emerging best practices in B2B brand management.

University level education in Marketing, Brand Management, Communications, Business, or related fields.
Minimum of 10 years of experience in brand and especially brand strategy.
Strong understanding of brand architecture, positioning, working with brand, brand activation and the use of brand (governance) tools.
Experience in a brand agency is highly desirable.
Experience with brand measurement, market insights, and customer research.
Exceptional communication, stakeholder management, and storytelling skills, including demonstrable experience of presenting at the C-suite level of multinational organisations.
Ability to navigate a complex, matrixed global organization.
Strategic mindset with strong execution capabilities.
Proven ability to manage multiple projects concurrently and deliver on time.
A collaborative team player who contributes to team and business success.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world.
We care about our people and their stories.
We create safe, fair, equitable and inclusive working environments.

Brand Strategy Manager

Key skills