Plan, write, edit, and publish digital-first content that supports Asset Management go-to-market plans (e.g., product launches, campaigns, seasonal themes, advisor programs)
Create short
and long-form content across owned channels (e.g., web pages, email, social posts, landing pages) and support paid/partner placements with copy aligned to channel best practices
Write for AEO/GEO and SEO by structuring content for discoverability, clarity, and direct answers (e.g., FAQs, snippet-ready copy, headings, schema-aware formats as guided by digital team standards)
Partner with Product Marketing, Content Marketing, Digital, Compliance/Legal, and Product (squad) teammates to develop content that is accurate, compliant, and customer centric
Operate within a squad environment: participate in working sessions, manage a content backlog, estimate effort, and deliver iteratively within sprint timelines
Translate asset management concepts (e.g., performance, risk, portfolio construction, active/passive, fund positioning, asset allocation, fees, distribution) into plain-language, benefit-led stories for target audiences (advisors, intermediaries, investors)
Ensure adherence to brand voice, style guidelines, accessibility, and regulatory requirements
Contribute to continuous improvement by documenting repeatable processes, templates, and playbooks for content production and optimization

Bachelor’s degree in Communications, Journalism, English, Marketing, Business, or related field
3 to 5 years’ of experience writing and editing marketing content in a digital-first environment
Demonstrated experience writing for SEO and AEO/GEO, including structuring content for search intent, featured snippets/answer formats, and scannability
Experience within wealth management or investment industry is required, plus working knowledge of asset management concepts and terminology (mutual funds/ETFs, investment mandates, performance and risk, portfolio construction)
Highly proficient writing, editing, and proofreading skills with a portfolio that includes web-first content and conversion-oriented copy
Comfort collaborating with product squads and cross-functional stakeholders; experience working in agile-like workflows (preferred)
Ability to translate complex topics into clear, customer-friendly language while maintaining accuracy and compliance
Strong organizational skills: able to manage multiple priorities, deadlines, and reviews/approvals in a regulated environment
Fluent communication skills in English are required and bilingual skills in French are an asset

Competitive compensation package that rewards and recognizes individual contributions
Excellent health, dental and insurance benefits to meet the diverse needs of our employees
Generous vacation time, fitness benefit, parental leave top-up options
Matching contributions to our retirement program
Commitment to the continuous improvement of our staff through learning & development and an education assistance program
Regular social events to foster teamwork

Content Writer, Asset Management

Key skills