You'll own the full growth and marketing picture — from user acquisition and funnel optimization to retention, lifecycle campaigns, and revenue growth
You'll build the measurement framework, run experiments end-to-end, manage landing page strategy, and work directly with the product and dev team to ship fast and learn faster
Every version is a test. Every experiment has a hypothesis. Every result gets documented and acted on.
Own and evolve the full PMF metrics framework — conversion rate, retention depth, time-to-value, referral rate, and organic growth loops
Design and execute integrated growth and marketing campaigns across paid and organic channels, driving measurable impact on acquisition and engagement
Build, launch, and iterate on landing pages continuously — every version is a test, not a final answer
Lead data-driven experimentation — A/B tests, funnel analysis, cohort analysis — and translate results into clear recommendations
Own CRM/DRM strategy and lifecycle campaign management to maximize retention and long-term user value
Apply AI tools and modern workflows to accelerate experimentation cycles and reduce time to insight
Work cross-functionally with product and development to validate ideas, ensure data integrity, and get things built and shipped
Maintain a tight feedback loop across all experiments — capture what works, cut what doesn't, and double down

Proven experience in growth marketing, product growth, or performance marketing with a strong, proven track record on a live product
Hands-on experience building and owning a measurement framework from scratch — you know which metrics indicate real traction vs. vanity
Strong proficiency in analytics tools — Mixpanel, Amplitude, Posthog, Firebase, or equivalent
Solid understanding of funnel analysis, cohort analysis, and data-driven decision making
Experience independently building and optimizing landing pages and conversion flows without relying on a full team
Strong proficiency with AI tools — you use them to move faster and do more with a lean setup
Comfortable working in a fast-moving, autonomous environment with short feedback loops
Must be fluent in Figma
SQL or working knowledge of data querying is a strong plus
Experience with mobile app growth, SaaS products, or zero-to-one environments is a strong plus
Background in user acquisition, performance marketing, or ASO is a plus
Experience with fitness, health, habit-forming, or consumer apps is a bonus

Fully remote — work from wherever you're most productive
Availability overlap between 2000 hrs PKT till 0300 hrs PKT required — non-negotiable
Direct collaboration with a lean, fast-moving team — short feedback loops, fast decisions, no bureaucracy

Head of Growth – Marketing

Key skills