Senior Product Marketing Manager

Role Overview

• Lead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plans
• Develop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle management
• Partner closely with product management to translate product features into clear, differentiated customer value propositions
• Work with the product management team to align the roadmap with all market opportunities
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industry
• Create and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandising
• Collaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partners
• Support major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and content
• Analyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROI
• Manage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demand
• Oversee agency partners and vendors as needed for creative development, packaging, and campaign execution
• Ensure brand consistency and alignment across all marketing channels and touchpoints
• Work cross-functionally with operations, supply chain, and customer service to ensure successful product launches and ongoing support
• Analyze competitors and develop differentiation strategies
• Gather and synthesize customer insights

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• MBA or advanced degree is a plus
• Proven experience (five plus years) as a Product Marketing Manager or similar role, preferably in the flooring industry
• Solid understanding of flooring tool products, their applications, and the competitive landscape
• Experience developing marketing materials and product packaging
• Demonstrated success in developing and executing marketing strategies and campaigns that drive business growth
• Strong analytical skills and the ability to interpret market research and data to drive actionable insights
• Excellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectively
• Familiarity with marketing automation tools and CRM systems
• Strong leadership skills and the ability to work collaboratively with cross-functional teams
• Regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds

Benefits

• Highly competitive total compensation package
• Meaningful benefits programs geared toward wellness
• Financial protection
• Retirement savings