Campaign & Marketing Automation Manager

Role Overview

• Build, test, and launch campaigns supporting outbound sales, lead engagement, and client communication
• Turn rough ideas, notes, or internal content into launch-ready campaigns quickly
• Maintain a consistent cadence of outbound marketing activity across email and LinkedIn Newsletters (existing client)
• Own the creation and distribution of our quarterly newsletter
• Ensure content is clear, relevant, and visually polished
• Continuously improve engagement and readability
• Build and manage multi-step journeys using Journey Builder
• Use Automation Studio and Content Builder to support campaign execution
• Create and maintain reusable templates to improve speed and consistency
• Support LinkedIn and email-based outreach campaigns in partnership with sales
• Build and manage multi-touch sequences across platforms (email + LinkedIn touchpoints)
• Work with tools such as: Salesforce Marketing Cloud
• Coordinate pre-event organization and logistics for major trade shows and events, working with design and sales teams
• Design and launch automated lead nurturing sequences in Salesforce Marketing Cloud for event attendees and booth visitors.
• Execute timely post-event follow-up strategies, including BDR outreach and campaign tracking, to ensure clean lead-to-opportunity conversion
• Manage audience segmentation, data extensions, and suppression logic
• Ensure the right message reaches the right audience at the right time
• Maintain clean, organized marketing data aligned with Salesforce CRM
• Act as the visual filter for all outbound marketing
• Produce clean, professional email layouts with strong hierarchy and calls to action
• Ensure all campaigns are mobile-friendly and aligned with YOVU branding
• Track campaign performance (open rates, CTR, engagement, conversions)
• Monitor outreach effectiveness across both email and LinkedIn channels
• Provide clear, practical insights on what’s working and what’s not
• Continuously improve templates, targeting, and messaging
• Own final QA before launch: links, formatting, personalization fields, segmentation logic
• Ensure campaigns go out clean, accurate, and error-free

Requirements

• Strong hands-on experience executing email and automation campaigns
• Experience with Salesforce Marketing Cloud (or a comparable platform)
• Working knowledge of journey building, segmentation, and campaign testing
• Strong design judgment—ability to create clean, professional B2B emails
• Comfortable working with HTML/CSS for email edits and troubleshooting
• Experience supporting or executing outbound campaigns across email and LinkedIn
• Highly detail-oriented with a strong sense of ownership and accountability
• Able to take incomplete inputs and turn them into finished campaigns
• Experience with LinkedIn outreach or sequencing tools (e.g., Expandi, Dripify, Waalaxy, Lemlist, Apollo, Outreach, Salesloft) (Nice to Have)
• Familiarity with LinkedIn Sales Navigator and lead list building (Nice to Have)
• Experience scheduling or analyzing LinkedIn content (Buffer, Hootsuite, Sprout, Taplio, etc.) (Nice to Have)
• Experience working with Insurance Vertical, or B2B sales environments (Nice to Have)
• Familiarity with Salesforce CRM and marketing-to-sales workflows (Nice to Have)
• Ability to create supporting assets (PDFs, one-pagers, basic landing pages, Presentation Slides) (Nice to Have)

Tech Stack

• Apollo
• Cloud