Transform, validate, and integrate large, complex datasets across survey, CRM, behavioral, and experimental sources.
Work within modern data environments and enterprise data warehouses (e.g., Snowflake, BigQuery, AWS) to support scalable, reproducible analytics.
Integrate and analyze clickstream and digital behavioral data with CRM/CDP/ESP platforms (e.g., Salesforce, HubSpot, Segment).
Work with client data to execute customer analytic engagements, including churn modeling, RFM segmentations, etc.
Design and execute advanced analytical approaches including regression modeling, segmentation, factor analysis, Bayesian methods, time series modeling, and causal or quasi-causal techniques.
Apply predictive modeling, machine learning, and GenAI techniques where appropriate to marketing problems, with strong judgment on when traditional methods are more suitable.
Translate complex analyses into clear, actionable insights, communicating the "why" behind results through strong storytelling and visualization.
Serve as a trusted thought partner to Business Units and client-facing teams, collaborating as a strategic and creative partner rather than a handoff resource.
Mentor junior team members, manage priorities and timelines across multiple projects, and contribute to a culture of curiosity, experimentation, and shared learning.

BA/BS in a related field such as Business, Economics, Statistics, Data Science, or Social Sciences; MA/MS or PhD preferred.
4–7 years of experience applying advanced analytics in market research, marketing science, customer analytics, or a related field.
Strong proficiency in Python and SQL for data manipulation, modeling, and visualization.
Experience working with large datasets and modern data environments, including SQL and enterprise data warehouses (e.g., Snowflake, BigQuery, AWS).
Hands-on experience with big data, experimentation frameworks (A/B testing, test-and-learn), or synthetic data approaches.
Proven ability to translate complex analyses into clear business implications in a client-facing or stakeholder-facing environment.
Excellent written and verbal communication skills.

Senior Manager, Marketing Science/Advanced Analytics

Key skills