You own the Influencer channel end-to-end, including defining the strategy, setting operational priorities, and building the operating model to further scale profitable new-customer growth
You lead the execution engine – from seeding and contracting new creators (fixed-fee and commission-based) to briefing, content planning, analysis, and optimization, for both classic influencer marketing and partnership ads (amplified via paid social channels)
You steer budget allocation and forecasting, and manage performance based on key KPIs (e.g., Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and providing clear guidelines to the team for creator sourcing, selection, investments, and scaling opportunities
You lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into clear, actionable optimization measures
You manage and develop a small team, set clear priorities, and continuously improve processes, tools, and infrastructure – with a strong focus on AI and automation
You collaborate closely with Paid Social, Data/Analytics, Operations, and Product, ensuring seamless execution of activations including Partnership Ads across the funnel
You monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities and approaches

6+ years of experience in Influencer Marketing within e-commerce/D2C, with a strong focus on performance (beyond pure brand/awareness) – ideally with initial leadership experience to manage and develop a small team
You have owned the influencer channel end-to-end, including strategy, budget planning & forecasting, execution, and performance analysis, with clear accountability for results
You are analytically strong and always on top of your numbers, understand the relevant KPIs (Reach, CPM, CTR, CVR, CAC & NC) and can define clear optimization areas and actions based on the results along the entire customer journey
You excel in communication, negotiation, and relationship management, building strong, profitable long-term partnerships with creators and agencies
You have strong ownership and drive to scale – you take initiative, stay persistent in challenging times, and never stop finding new solutions and creative approaches to unlock further growth
You have a sharp instinct for high-performing creators, communities, and content formats, and are able to translate this, together with your feel for target audiences and customer journeys, into sales-driving campaigns for our products

Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive
Individual training/certification budget: We actively invest in your growth – because your development is key to our success
Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
Free HEY HOLY food: Because happy dogs are just as important as happy people!
28 Vacation Days + Christmas Eve and New Year’s on us

Head of Influencer Marketing

Key skills